This too may seem like it came out of nowhere, but that’s not really the case. Things have gotten to a point where The Pokémon Company has had to issue a rare statement regarding these shortages alongside a promise that more cards are on the way. Across the country, stores were mobbed by enthusiastic buyers willing to buy dozens of Happy Meals simply for the card packs in their containers. The extent of this shortage even impacted a recent McDonald’s promotion that offered limited supply Pokémon TCG cards with every Happy Meal. What’s impressive, though, is that this buying craze has extended to modern Pokémon TCG cards, too You expect older cards to become more valuable over time. A similar set had gone for $198,000 just two months before. In November 2020, Heritage Auctions sold a box of 1st Edition Pokémon booster sets for $360,000. An even rarer version of the card commanded a price of over $350,000. Last year, a 1st Edition Charizard card sold for over $295,000. A recent eBay report revealed that Pokémon trading card sales had increased by 574% from 2019 to 2020. “Insane” is certainly the word for the sales records being set at the moment. Online retailers can’t restock quickly enough, and even if they do have the product in stock, they price it high to meet the secondary market.”
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“Stores used to be relatively full of product, and, if you were lucky, something lucrative might still be available.
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“The market right now is insane,” says Peter “Arcashine” Chipouras, a mod on the r/PKMNTCGTrades card trading subreddit and professional card grader. No, it’s not like we’d look back on an old binder of Pokémon cards and shake our flushed faces in embarrassment, but for a time it felt like the Pokémon TCG had maybe reached its peak in the ‘90s, a pop culture moment meant to be cherished and preserved in our memory.īut the Pokémon TCG’s story is far from over… In fact, Pokémon fever is back with a vengeance and has taught us all a little more about the true value of nostalgia.
While the Pokémon TCG only grew more successful as the years passed, its dominance on the public consciousness seemed to fade for a while. Mobs of fans stormed stores at the mere suggestion of a new shipment while the value of intentionally manufactured rare cards quickly soared. Despite the increased availability of the cards, the growth of the Pokémon TCG during this time was partially driven by their scarcity. It also encourages face-to-face play which has been key to the product’s success and longevity.”īy Nagashima’s own admission, though, nobody predicted what happened in late 1998 and early 1999 when Wizards of the Coast brought the Pokémon TCG to North America with the release of the Base Set. “The idea of a trading card game fit perfectly in line with Pokémon‘s tenets of play, trade, and collect.
“Ishihara-san, President of The Pokémon Company, loved tabletop/card games and wanted to create a card game which would act as a ‘Physical’ Pokédex and give players another way to experience the Pokémon brand,” said Pokémon TCG director Atsushi Nagashima in an Evening Standard interview. Along with being more accessible than other TCGs on the market, the Pokémon card game proved to be a natural extension of the things that made millions fall in love with the original games. While clearly inspired by the incredible success of the Magic: The Gatheringfranchise, as well as Pokémon collectible cards released by Bandai earlier that year, the Pokémon TCG was no mere copycat. Released in Japan in October 1996 (just 8 months after the debut of the first Pokémon games), the Pokémon TCG was one of the first major additions to what would become a vast pipeline of Pokémon merchandise. While some might be quick to call it an overnight sensation, that actually sells short the effort that went into the Pokémon TCG (and the games it was based on). The popularity of the Pokémon Trading Card Game was not an accident.
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